Self-ordering platform header

Self-ordering Platform

A digital ordering solution for the food & beverage industry
sweden SWEDEN
Food-ordering platforms HoReCa

Project Background

billion USD
FoodTech market size worldwide in 2019
billion USD
interactive kiosk market revenue worldwide in 2020
million downloads
of TOP10 Food & Drink apps worldwide in 2021
billion USD
expected revenue in Online food delivery segment in 2022

In recent years, digitalisation has transformed the global restaurant industry by allowing food providers to streamline their operations based on customer behaviour. The changes can be observed in both offline and online activities. Revenue in the online food-delivery sector is expected to show an annual growth rate of 8.38% (CAGR 2022–2026), which is a projected market volume of $474.30 billion by 2026. Food-delivery apps have become integral to our lives due to the COVID-19 pandemic. According to Apptopia, in 2021, the top 10 food and drink applications were downloaded 410 million times worldwide.

In addition, there has been an upward trend in using interactive kiosks, which allow restaurants to cut labour costs and reduce the number of incorrect orders. Adopting cutting-edge technologies helps restaurant businesses increase profitability by efficiently using physical spaces and improving decision-making based on customer insights.

Project Description

The cloud-based omnichannel self-ordering platform integrates web, mobile and kiosk apps seamlessly with order-management systems, customer-loyalty programmes, marketing, operations and point-of-sale systems.

The solution offers restaurant brands a fully customisable UI that supports complex products and configurations, enables real-time control of all digital channels and ensures data-driven upselling, cross selling and recommendations.

Project description

Project Challenges

Project take-over


specifications for adding new products to the existing ordering platform


to cloud infrastructure to integrate all products into a single ecosystem
Complying with strict security requirements


with PCI security standards


payment systems and single sign-on authentication


a kiosk client that supports white-labelled omnichannel experience in the kiosk mode

Project Stages

  1. Specification development

    The project started with specification development. The SSA Group has analysed the existing solution, suggested ways to improve it and seamlessly added new software to cover all possible digital ordering channels.

  2. Cloud architecture design

    To support our clients’ business-growth plans, the SSA Group designed cloud-based solution architecture in Microsoft Azure to ensure real-time data synchronisation among all digital-ordered products and management platforms.

  3. Xamarin and Kiosk apps development

    The team implemented a cross-platform mobile application on Xamarin and a kiosk client with a fully white-labelled UI that allows a unique ordering experience for any restaurant brand.

  4. Integrations

    The team has integrated all digital products into a single ecosystem and thus created an order-management platform that enables central control over all digital channels. To display in real time the order-preparation status on the order-status board and send notifications to application users, our team also integrated a kitchen-display system. It was crucial to obtain the support of popular Nordic delivery service providers and payment systems. To enable marketing communications, in-app push notifications, automated emails and SMS messages with full GDPR compliance were also integrated.

Team Structure

Self-ordering team


  • Admin Panel
    Specification Development
  • Cross-platform Mobile Application
    Cross-platform Applications
  • configuration
    Cloud Architecture Design
  • Social Networks Integration
    Order Management System
  • cross-platform app
    Kiosk Application
  • Desktop Application
    POS Application
  • API Integration
  • qa
    Quality Assurance
  • Web Application
    Single Page Application
  • Project Management
    Project Management
  • Security
  • Payment Gateways



  • Xamarin
  • Prism


  • Angular
  • JavaScript
  • TypeScript
  • Electron
  • HTML5
  • CSS3

Backend & Data

  • .NET Core
  • SQL Server
  • SQLite
  • OAuth


  • Microsoft Azure
Self-ordering platform value


The SSA Group helped extend SaaS functionality and thereby allowed restaurant brands to unleash the full potential of digital ordering and delivery. The solution: 

  • Offers single interface for real-time control of all digital channels;
  • Enables full customisation to support a unique branded ordering experience;
  • Gathers useful customer data across the channels, enabling data-driven upselling and cross selling;
  • Improves customer experience due to advanced recommendation engine and real-time order status notifications;
  • Supports customer-loyalty programmes across sales channels to incentivise visits and drive sales; 
  • Reduces labour costs and decreases the number of incorrect orders.


10+ Years on market
10 Countries
5k+ Kiosks
1+ mln Orders per month

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