Self-ordering platform header

Self-ordering platform

Digital ordering solution for Food & Beverage industry
sweden SWEDEN
Cross-platform apps HoReCa

Project Background

billion USD
FoodTech market size worldwide in 2019
billion USD
interactive kiosk market revenue worldwide in 2020
million downloads
of TOP10 Food & Drink apps worldwide in 2021
billion USD
expected revenue in Online food delivery segment in 2022

Digitalisation has transformed the global restaurant industry over the past decades allowing food providers to streamline their operations based on customer behaviour. The changes can be seen in both offline and online activities. Revenue in the Online food delivery segment is expected to show an annual growth rate (CAGR 2022-2026) of 8.38%, resulting in a projected market volume of $474.30bn by 2026. Food delivery apps have become an inherent part of our lives since the COVID-19 pandemic. According to Apptopia, TOP10 Food & Drink applications were downloaded 410 million times worldwide in 2021.

There is also an upward trend in using interactive kiosks, which allow restaurants to cut labour costs and reduce the number of incorrect orders. Adopting cutting-edge technologies helps restaurant businesses increase profitability by using physical spaces more efficiently and improve decision-making based on gathered customer insights. 

Project Description

The cloud-based omnichannel self-ordering platform combines web, mobile and kiosk apps seamlessly integrated with order management system, restaurant’s loyalty programme, marketing, operations and the Point of Sale (POS).

The solution offers restaurant brands a fully customisable UI supporting complex products and configurations, enables real-time control of all digital channels and ensures data-driven upselling, cross-selling and recommendations.

Project description

Project Challenges

Project take-over


a specification for adding new products to the existing ordering platform


to cloud infrastructure to integrate all products into a single ecosystem
Complying with strict security requirements


with PCI security standards


payment systems and single sign-on authentication


a kiosk client supporting white labelled omnichannel experience

Project Stages

  1. Specification development

    The project started with specification development. SSA Group team has analysed the existing solution and suggested ways to improve it and seamlessly add new software products to cover all possible digital ordering channels.

  2. Cloud architecture design

    To support client’s business growth plans, SSA Group experts designed a cloud-based solution architecture in Microsoft Azure to ensure real-time data synchronisation among all digital ordering products and management platform.

  3. Xamarin and Kiosk apps development

    The team implemented a cross-platform mobile application on Xamarin and a Kiosk client with a fully white labelled UI allowing to create a unique ordering experience for any restaurant brand.

  4. Integrations

    To connect all digital products into a single ecosystem, the team has provided integration with the order management platform which enables central control over all digital channels. To display in real-time the order preparation status on the Order status board and send notifications to the guests in applications, our team provided integration with the Kitchen Display System (KDS). It was crucial to implement support of popular Nordic delivery service providers and payment systems.

Team Structure

Self-ordering team


  • Admin Panel
    Specification Development
  • Cross-platform Mobile Application
    Cross-platform Apps
  • configuration
    Cloud Architecture Design
  • Social Networks Integration
    Order management system
  • cross-platform app
    Kiosk App
  • Desktop Application
    POS application
  • API Integration
  • Web Application
    Single page application
  • Project Management
    Project Management
  • Security
  • Payment Gateways



  • Xamarin
  • Prism


  • Angular
  • JavaScript
  • TypeScript
  • Electron
  • HTML5
  • CSS3

Backend & Data

  • .NET Core
  • SQL Server
  • SQLite
  • OAuth


  • Microsoft Azure
Self-ordering platform value


The SSA Group team helped to extend the functionality of SaaS that allows restaurant brands to unleash full potential of digital ordering and delivery. The solution: 

  • Offers single interface for real-time control of all digital channels
  • Enables full customisation to support a unique branded ordering experience 
  • Gathers useful customer data across the channels enabling data-driven upselling and cross-selling 
  • Improves customer experience due to advanced recommendation engine and real-time order status notifications
  • Supports custom loyalty programmes across sales channels to incentivize visits and drive sales 
  • Reduces labour costs and decreases the amount of incorrect orders


10+ Years on market
10 Countries
5k+ Kiosks
1+ mln Orders per month

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