UK 
Healthcare
SWEDEN Cairy
Social mobile application for people with addictions
Project Background
For the sports industry, fan engagement is a top success component. Engaging more fans is the ordinary path for sports clubs to establish strong brand narratives and create emotional connections with fans.
To involve fans as much as possible clubs should adopt trending solutions and include all the communication channels both offline and online. As people spend more and more time in mobile apps each year, the creation of official mobile apps has become the primary channel to reach broad audience worldwide.
Match live streaming, ticket purchase, fan merchandising, events highlights and news updates – any activity may now be available on apps. As technologies and smartphones go forward, getting the most from the mobile app’s benefits requires continuous updates, and performance improvements to remain stable and on-the-go.
Project History
- 2016 The cooperation started in 2016 with the project take-over activities. Implemented by our partner's in-house development team, the first version of the project required improvements and updates to comply with new mobile OS versions. Therefore, the SSA Group team has made a handover of projects for iOS and Android. Within overriding app maintenance activities, our team eliminated various minor issues, integrated Google Analytics for tracking the mobile user activity and added support for dynamic permissions in the Android app to ensure its full compliance with Android 6, released in 2015.
- 2017 Once an updated app version was released, the SSA Group team received another request for the extending app's functionality. This project phase included integration with the third-party service Wonderpush to enable advanced push notifications and deep linking, which helps customise app user journeys and create personalised marketing campaigns, boosting the app's growth.
- 2018 The SSA Group team improved also UI/UX. In particular, the authentication flow for club members was upgraded, enabling OpenID usage. The primary attention was focused on implementation of custom animation and upgrading the displaying of media content, enabling embedded video and photos in the news feed and match reports.
- 2019-2021 The SSA Group team also made a takeover for another client’s football club application and provided various maintenance activities. The tasks include the following: upgrade to the latest version of content delivery APIs, UI improvements, integration with 3rd party push notification provider Wonderpush, and improvements of app analytics functionality.
Project Description
Being an investor of the football clubs representing the top divisions in English and North American football leagues, our client needed to improve the proprietary mobile applications aiming at strengthening the fan community and achieving marketing goals.
Mobile applications allow football fans to stay tuned for all football news, make purchases in the official stores, buy tickets for upcoming sports events and participate in the activities provided by their favourite teams.
Project Challenges
Project takeover
to eliminate the existing issues
Keeping
the applications up to date to comply with each new OS
Improving UX
to reach fan audience worldwide on different devices
Establishing
proper project communication with various stakeholders and development teamsTeam Structure
Services
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Native Apps
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Social Networks Integration
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Integration with External Media Services
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Integration with Ads Providers
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Push Notifications Integration
Technologies
Value
For several years, the SSA Group team has been providing maintenance of the existing mobile apps for the sports clubs. As a result, the apps ensure smooth interaction with the fans outside of the arena, capturing their attention far beyond the match days. The solution:
- Increases user retention
- Enables collecting the meaningful data insights on the audience
- Leads more users to the desired destination, driving the business profit
- Ensures wide market reach
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