
Cairy
Social mobile application for people with addictions
For the sports industry, fan engagement is a top success component. Engaging more fans is the ordinary path for sports clubs to establish strong brand narratives and create emotional connections with fans.
To involve fans as much as possible clubs should adopt trending solutions and include all the communication channels both offline and online. As people spend more and more time in mobile apps each year, the creation of official mobile apps has become the primary channel to reach broad audience worldwide.
Match live streaming, ticket purchase, fan merchandising, events highlights and news updates – any activity may now be available on apps. As technologies and smartphones go forward, getting the most from the mobile app’s benefits requires continuous updates, and performance improvements to remain stable and on-the-go.
Being an investor of the football clubs representing the top divisions in English and North American football leagues, our client needed to improve the proprietary mobile applications aiming at strengthening the fan community and achieving marketing goals.
Mobile applications allow football fans to stay tuned for all football news, make purchases in the official stores, buy tickets for upcoming sports events and participate in the activities provided by their favourite teams.
For several years, the SSA Group team has been providing maintenance of the existing mobile apps for the sports clubs. As a result, the apps ensure smooth interaction with the fans outside of the arena, capturing their attention far beyond the match days. The solution:
Social mobile application for people with addictions
SaaS platform helping to protect against the risk of COVID-19 infection and seasonal viruses
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