New in SSA Lead Navigator: Enhanced functionality with Account datasets

We’re excited to announce a new update to Lead Navigator that gives users more control and flexibility in targeting the right leads: Account datasets. 

This feature introduces two robust options for lead generation, Public Account Datasets and Private Account Datasets, designed to streamline how you connect with leads in specific companies. 

Public Account datasets: Pre-qualified company lists from trusted sources 

Public Account datasets are pre-collected lists of companies, verified and published by the Lead Navigator administrator. These datasets are carefully crafted based on specific, high-value criteria from reputable public sources. They’re instantly available for Lead Navigator users to search for decision-makers and influencers within those organizations. 

What sets Public Account datasets apart?

These datasets are formed based on: 

• Company certifications or partnerships 
  Examples: Microsoft partners, Amazon partners, Adobe partners
• Organization membership in professional associations 
  Examples: Association of Equipment Manufacturers, Brewers Association 
• Business registrations on marketplaces 
  Examples: Clutch, GoodFirms 

Use case example 

Imagine you’re looking to connect with leads in companies that are Adobe partners or member of Brewers Association. Simply select the relevant dataset, and Lead Navigator will surface verified contacts within those organizations. It’s that easy. 

Private Account datasets: Upload your own company lists

Got your own list of target companies from a trade show, exhibition, or personalized market research? Now, you can upload that list directly into Lead Navigator using the Private Account datasets feature. 

Why use Private Account datasets?

• Ideal when you already know which companies you want to engage with
• Great for post-event outreach and ABM (Account-Based Marketing) 
• You can even use ChatGPT to generate a list of companies based on your custom criteria and then upload it to Lead Navigator to find the right leads within them. 

Use case example

Say you attended a renewable energy trade show and walked away with a list of promising companies. Upload that list into Lead Navigator, and instantly begin identifying relevant contacts to reach out to. 

Why this update matters

Lead generation is most effective when it’s targeted. With Public and Private Account datasets, Lead Navigator gives you two powerful tools to focus your outreach, save time, and boost conversion. 

Stay tuned for more updates as we approach an official launch. In the meantime, discover everything SSA Lead Navigator has to offer by following the link below:   
https://www.ssa.group/lead-navigator-lead-generation-platform/