Data that builds: How datasets empower builders, suppliers, and designers
In today’s fiercely competitive construction and home improvement sectors, decision-making based on instinct alone is no longer enough. Whether you’re a manufacturer of building materials, a wholesaler, a retailer, or even a contractor or interior designer, access to high-quality, real-time data can dramatically reshape the way you plan, position, and promote your products or services.
That’s where publicly sourced datasets—ethically collected and tailored to your business—come into play. These datasets aren’t just spreadsheets; they’re intelligence systems that empower you to anticipate market shifts, outperform competitors, and build stronger relationships with customers.
What information do these datasets contain?
At their core, our datasets capture real-world market dynamics across leading online retail platforms. For example, a dataset from The Home Depot or Amazon’s Home and Kitchen category may contain:
All this information, pulled from public sources, helps you decode what’s happening in the market in real time, across thousands of products and competitors.
Who can benefit from these datasets?
The utility of these datasets extends across a wide spectrum of stakeholders in the construction and home improvement space:
Building materials manufacturers can identify which SKUs perform best by category and region, and tailor future product lines accordingly
Wholesalers and distributors gain visibility into retail pricing strategies and can optimize stock allocations across channels
Retailers can benchmark their catalog against competitors like Home Depot, Lowe’s, or Amazon and adjust pricing or positioning to gain a competitive edge
Construction companies and builders use the data to estimate material availability, assess supplier competitiveness, and identify top-rated tools or equipment
Interior design firms leverage trend insights from product reviews and sales rankings to guide material selection and design recommendations for clients
A real-world example: When data saves time, money, and reputations
Imagine a mid-sized tile manufacturer planning to expand its product line with a new eco-friendly collection. Traditionally, this would involve a mix of internal brainstorming, distributor feedback, and high-cost focus groups—often leading to products that either overshoot or miss the mark entirely.
Now imagine using structured datasets from The Home Depot and Amazon’s Home and Kitchen category. By analyzing top-performing tile SKUs, you can see:
Which colors, finishes, and sizes dominate the bestsellers
What customers praise (ease of installation, durability) and criticize (inaccurate sizing, shipping issues)
Which brands are growing in visibility and how they market their product pages
Real-time pricing and discounting patterns
Brand market share vs. competitors — revealing who’s leading the category and where opportunities lie
Armed with this data, the manufacturer confidently designs a tile series aligned with market demand, reduces product development cycles by 40%, and enters negotiations with distributors equipped with hard evidence of opportunity. This is the power of turning public data into proactive strategy.
Beyond the basics: From dataset to full BI solution
Data can do more than inform decisions—it can power transformation.
For example, SSA Group developed a custom e-commerce data extraction solution for a Fortune 500 manufacturer of industrial tools and household hardware. What started as a small web crawling task from the client’s marketing team evolved into a full-scale business intelligence platform. Today, it helps monitor brand competitiveness, guide strategic planning, and even predict future sales with confidence.
At SSA Group, we specialize in building custom, structured datasets tailored to the construction, DIY, and home improvement industries. We focus exclusively on ethical web scraping from public sources and offer clean, ready-to-use datasets that plug directly into your analytics, ERP, or BI tools.
Currently available datasets:
The Home Depot – a comprehensive dataset covering tools, flooring, hardware, paint, plumbing, and more
Lowe’s – detailed product-level data across home improvement categories, ideal for supplier benchmarking
Amazon Home & Kitchen – perfect for tracking fast-moving consumer preferences, pricing volatility, and design trends
These datasets are regularly updated, scalable, and fully customizable to meet your business needs—whether you’re looking for weekly snapshots, category-specific data, or historical comparisons.
Beyond these, we can provide datasets from any public source relevant to your sector such as:
Whether you’re tracking materials across B2B marketplaces, monitoring trends on niche design stores, or evaluating global brands, we’ll tailor a solution that fits your strategic objectives.
Final thoughts
The construction and home improvement sectors are no strangers to complexity. What sets successful players apart is their ability to make informed, timely, and confident decisions—and that starts with data.
At SSA Group, we turn public online information into structured intelligence that helps your business not just keep up, but lead. Whether you’re building homes, supplying tools, or designing interiors, our datasets can become your competitive foundation.
Curious to see it in action? Let’s talk! We’ll walk you through a sample dataset or design a custom solution for your goals.
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